REMAN 50TH ANNIVERSARY
The main goal of this awareness campaign was to introduce the CAT Reman product line to new customers while reminding current customers of the remanufactured solutions at their disposal. With organic and paid social media placements running from March 2023 through February 2024, the “50 Years of Friendship” video content helped foster a lasting connection between the brand and its target audience.
50 Years of Friendship
This celebration is ultimately about relationships. It’s about the connections between the generations of Caterpillar employees who remanufacture parts, the CAT dealers who distribute them to the customers they serve, and those long-term customers who return their end-of-life components to purchase like new CAT Reman products. All working together to build a better world. Here's to that special bond between dealers and customers and to 50 years of CAT Reman.
Our Anthem
CAT Reman 50th Anniversary isn’t just about the teams that keep things moving. After all, we’re only as strong as each of the individual components that power us. Here, you’ll see the world from the point of view of an end-of-life engine and experience the renewed purpose that CAT Reman can provide to parts and components in need.