• This is not about machines.

  • It is about the people who make them run.

    - Mike Rowe -

MIKE ROWE MY LIFE

Short form video stories featuring real CAT customers and the role Caterpillar plays in their daily work. With Mike Rowe guiding the series, each micro narrative focused on the person behind the machine, capturing pride, skill, and purpose in a simple, authentic way.

  • Video

    Cinematic storytelling built on real people, sharp craft, and strong ideas. Brand films, documentaries, and campaign work designed to move with purpose across every screen. Click Here »

  • Art Direction

    Identity systems built from the inside out. Strategy, design, and voice working together to create brands that feel clear, confident, and built to last. Click Here »

  • Photography

    Real moments, intentional composition, and strong light. Campaign, lifestyle, and brand photography captured with honesty and control. Click Here »